<목 차>

요 약 문 ······················································································· 1

 

01. 서론
I. 연구 필요성 및 목적 ······················································································· 2
II. 연구의 내용 및 방법 ······················································································· 4

 

02. 한돈자조금의 조성과 사업의 주요 내용
I. 한돈자조금 조성 ······················································································· 14
II. 2016년 한돈자조금사업의 주요 내용 ······················································································· 18

 

03. 한돈자조금사업의 경제적 성과분석
 I. 경제적 성과 평가의  필요성과 목적 ······················································································· 26
Ⅱ. 경제적 성과 평가 모델 ······················································································· 27
Ⅲ. 자료 ······················································································· 31
Ⅳ. 추정 결과 ······················································································· 37
Ⅴ. 한돈자조금사업의 경제적 효과 ······················································································ 41

 

04. 한돈자조금사업의 대외적 성과분석
 I. 소비자 정성조사(FGD) ······················································································· 49
Ⅱ. 소비자 정량조사(면접조사) ······················································································· 69
Ⅲ. 소비자 현장조사(면접 및 전화조사) ······················································································· 106

 

05. 한돈자조금사업의 대내적 성과분석
Ⅰ. 한돈 농가 의견 조사 ······················································································· 110

 

06. 향후 한돈자조금사업 추진 방향 수립
Ⅰ. 소비자 인식 변화 ······················································································· 129
Ⅱ. 소비자 인식 및 경향 ······················································································· 135
Ⅲ. 효과적인 한돈자조금 사업을 위한 전략 ················································································ 140
Ⅳ. 향후 한돈자조금 사업의 추진 방향 ······················································································· 153

 

부록.
 I. 소비자 조사 설문지 ······················································································· 163
Ⅱ. 농가 의견 조사 설문지 ······················································································· 183