제 1 장 연구개요 ·····················································································1

1. 연구의 필요성 ····················································································· 2

2. 연구의 목적 ························································································· 3

제 2 장 국산 돼지고기 유통구조에 대한 조사 ······························· 4

1. 국산 돼지고기 소비시장의 규모와 판매비중 조사 ····················· 5

2. 국내 돈육 유통시장의 특이성 분석 ·············································17

제 3 장 품질인증제도의 연구 ····························································24

1. 품질인증제도의 종류 및 특성 ·······················································25

2. 우리나라 품질인증제도 및 품질인증마크 ··································· 31

3. 주요국의 품질인증제도 및 품질인증마크 ··································· 42

제 4 장 국산 돼지고기 판매점 인증사업의 필요성과 대상선정 ·· 51

1. 인증사업의 필요성 ···········································································52

2. 국산 돼지고기 판매점 인증의 분류와 대상 선정 ····················· 56

3. 인증 대상의 선정 ·············································································62

제 5 장 국 내▪외 유사인증제도 연구 ··········································· 63

1. 국내 유사 인증제도 ·········································································64

2. 해외 유사 인증제도 ·········································································75

제 6 장 국산 돼지고기 판매점 인증사업의 추진방안 ················ 83

1. 인증부여기준 ·····················································································84

2. 인증제도 운영주체 및 조직구성 ···················································98

3. 인증제 운영절차 ·············································································108

제 7 장 인증사업의 추진 ··································································115

1. 국산 돼지고기 판매점 인증마크 개발 ·······································116

2. 국산 돼지고기 판매점 인증사업(시범사업)의 추진 ·················121

제 8 장 시범사업 추진에 따른 평가와 개선방안 ·······················129

1. 시범사업 추진의 문제점 및 애로사항 ·······································130

2. 인증제 개선방안 및 향후 운영방안 ···········································133